Research analytics from JournoLink reveal that during the three month lockdown period, small businesses have been more than twice as active in trying to engage with the media than pre lockdown, and that female entrepreneurs and freelancers have accounted for around 60% of the activity.
During the three months JournoLink invited businesses to share with journalists how they have pivoted their businesses to survive the Covid-19 crisis. 7 out of 10 of the responses received came from female businesses, the vast majority of which had found a way or continuing to run the business in a virtual and remote way, through innovation, lateral thinking and sheer determination to survive.
So, now, as the lockdown eases, the opportunity is wide open to continue this trend.
The momentum is now there both from the journalists side and the entrepreneur side to make the most of the free advertising that the media offers to businesses able to get their brands and stories profiled.
Join JournoLink founders Peter Ibbetson and Tet Kofi as they discuss their learnings over the past 3 months and why right now is the time for female entrepreneurs to hit the journalists